Brand Identity v1.0

Gillespie Wellness

A holistic healthcare practice where art, science, and spirit meet.

This brand identity was designed by Centaur Studios based on your creative direction — the saffron of monks' robes, the enso brush circles, the art installations that inspired the floating circles concept. Everything here flows from your vision.

Scroll through to see the complete brand system: colors, typography, icons, UI components, and a preview of the circle field animation. At the bottom, there's a feedback form — tell us what you love, what to change, and answer a few questions so we can build the perfect site.

Color Palette

Five core colors drawn from your reference palette. Saffron leads — the rest supports it.

Ember

#EE6802

Saffron

#FF9B21 — Primary

Golden

#FECF50

Parchment

#F9FAD1

Sage

#AAC3BD

Text Colors

Ink

#2C2418 — Primary text

Charcoal

#4A3F30 — Secondary

Stone

#7A6F5E — Tertiary

Mist

#A89E8C — Decorative

Surface Scale

Warm, light backgrounds. Nothing is pure white. Every surface has warmth.

Canvas
#FFFDF7

Paper
#FBF8F0

Linen
#F5F0E3

Parchment
#F9FAD1

Glow
#FFF3DB

Dark Accent Scale

Earth
#2C2418

Bark
#3D3228

Dusk
#5C4E3C

Contrast & Accessibility

Every text/background combination must pass WCAG contrast standards.

Ink on Canvas

14.2:1 AAA

Ink on Paper

13.1:1 AAA

Ink on Linen

11.3:1 AAA

Cloud on Earth

14.2:1 AAA

Charcoal on Canvas

9.1:1 AAA

Stone on Canvas

4.5:1 AA

Golden on Earth

8.7:1 AAA

Saffron on Earth

5.7:1 AA

Important: Saffron (#FF9B21) cannot be used as text on light backgrounds (ratio: 2.5:1 — fails). It's for buttons, icons, borders, and decorative elements only.

Typography

Three pairings for your consideration. Our recommendation is Option A.

RECOMMENDED

Option A: Lora + Nunito Sans

"The Warm Editorial"

Healing Through Balance

Dr. Michael P. Gillespie, D.C.

A holistic approach to chiropractic care, integrating physical adjustment with nutritional counseling and spiritual wellness.

DISTINCTIVE

Option B: Alegreya + Karla

"The Literary Sage"

Healing Through Balance

Dr. Michael P. Gillespie, D.C.

A holistic approach to chiropractic care, integrating physical adjustment with nutritional counseling and spiritual wellness.

PROFESSIONAL

Option C: Playfair + Rubik

"The Contemporary Professional"

Healing Through Balance

Dr. Michael P. Gillespie, D.C.

A holistic approach to chiropractic care, integrating physical adjustment with nutritional counseling and spiritual wellness.

Type Scale (Option A)

H1 — Hero (56px, Lora 700)

Where Art Meets Healing

H2 — Section (44px, Lora 600)

Chiropractic Services

H3 — Subsection (36px, Lora 600)

Approach & Techniques

Body (18px, Nunito Sans 400)

Dr. Gillespie incorporates a variety of myofascial therapies into his practice including Active Release Technique, myofascial release therapy, receptor tonus technique, positional release therapy, and transverse friction massage. In addition to these manual methods, he provides nutritional counseling and medical cannabis consultations.

Pull Quote (Lora Italic)

The saffron of the monks' robes is the most important.

Enso Icon System

Six service icons, each inside a zen brush circle. These are the heart of the brand's visual identity — they become the navigation on the homepage's circle field.

Hover over any icon to see the saffron glow interaction.

Acupuncture

Chiropractic

Medical Cannabis

Postpartum Care

Spiritual Blog

Teaching

Buttons & UI

Pill-shaped buttons in four styles. The saffron primary draws the eye.

Form Elements

Your Name

Service Interest

Cards

Content cards with warm backgrounds and subtle saffron hover glow.

Active Release Technique

A movement-based massage technique that treats soft tissue conditions and injuries.

Nutritional Counseling

Personalized dietary guidance to support healing, energy, and long-term wellness.

Cannabis Consultation

Certified medical cannabis evaluations for qualifying conditions under NY state law.

Dark Sections

Used sparingly for emphasis — footers, feature sections, or the blog header.

Dr. Michael P. Gillespie, D.C.

Practicing chiropractic for over 24 years in Manhattan, NY and Princeton, NJ. Professor of Biomedical Science at York College, City University of New York.

Circle Field Preview

A taste of the floating circles homepage animation. Decorative circles drift slowly. The 6 service buttons will be anchored in place with hover interactions.

Decorative circle field — actual homepage will include 6 interactive service buttons

Visual Inspiration

The artwork that inspired the field of circles concept.

Questions & Feedback

Help us build the perfect website. Answer what you can, skip what you're not sure about — we can always discuss later.

About the Brand Identity

How do the colors feel?

Does the saffron match what you envisioned? Any colors to adjust?

Which font pairing do you prefer?

How does the overall feel land?

Questions We Need Answered

Tell us about LiLi (Postpartum Care)

Is LiLi a separate brand? Should she have her own page? How should we incorporate her on the website?

Do you want online booking/scheduling?

If so, do you already use a scheduling system (Jane App, Acuity, etc.)?

Do you have an existing domain name?

Manhattan & Princeton locations

Should they have separate pages? Do both offer the same services?

Tell us about your blog plans

What topics will you write about? How often? Do you have existing content?

Do you have professional photos?

Headshots, practice photos, treatment photos, the office space?

Do you have patient testimonials we can feature?

Anything Else

General feedback, ideas, or things we haven't thought of

Thank you! Your feedback has been received. The Centaur Studios team will review everything and follow up soon.